Arts, Sports & Culture
Public Affairs Collective supports policy frameworks that promote cultural expression, sports development, and creative industries as drivers of social cohesion and economic growth across Africa and the Middle East.
Arts, sports, and culture play a vital role in social development, economic growth, and national identity across Africa and the Middle East. As these sectors continue to evolve and expand, effective policy frameworks, strategic advocacy, and collaborative approaches are essential to unlock their full potential for social and economic development.
Our Approach
PAC's approach to arts, sports, and culture combines policy expertise, stakeholder engagement, and strategic advocacy to promote cultural expression, support creative industries, and leverage sports as a tool for development and social cohesion.
Cultural Policy & Heritage Preservation
PAC works with governments, cultural institutions, and civil society to develop and implement cultural policies that promote cultural expression, preserve heritage, and support cultural diversity. Our cultural policy services focus on policy development, institutional strengthening, and stakeholder engagement.
- Development of national and regional cultural policies and strategic plans
- Institutional strengthening for cultural ministries, agencies, and organizations
- Heritage preservation strategies and cultural resource management
Sports Governance & Development
PAC supports the development of effective sports governance frameworks, policies, and programs that promote sports participation, excellence, and integrity. Our sports governance services focus on policy development, institutional strengthening, and strategic planning for sports organizations and government agencies.
- Development of sports policies, governance frameworks, and strategic plans
- Institutional strengthening for sports ministries, federations, and organizations
- Sports for development programs and impact measurement frameworks
Creative Industries & Cultural Economy
PAC works with governments, industry associations, and creative entrepreneurs to develop and implement policies and strategies that support the growth of creative industries and the cultural economy. Our creative industries services focus on sector development, capacity building, and market access.
- Development of creative industry strategies, policies, and regulatory frameworks
- Capacity building and business development support for creative entrepreneurs
- Market access strategies and export promotion for cultural and creative products
Cultural Diplomacy & International Engagement
PAC supports governments, cultural institutions, and sports organizations in leveraging arts, culture, and sports for international engagement and cultural diplomacy. Our cultural diplomacy services focus on strategy development, program design, and partnership facilitation.
- Development of cultural diplomacy strategies and international engagement plans
- Design and implementation of cultural exchange programs and initiatives
- Facilitation of international partnerships and collaborations in arts, culture, and sports
Arts & Cultural Education
PAC works with educational institutions, cultural organizations, and government agencies to strengthen arts and cultural education programs that foster creativity, cultural awareness, and artistic expression. Our arts education services focus on policy development, curriculum design, and capacity building.
- Development of arts education policies, frameworks, and integration strategies
- Curriculum development and teacher training for arts and cultural education
- Design of community arts programs and cultural engagement initiatives
Why Work with PAC?
Sector Expertise
Deep understanding of arts, sports, and cultural sectors across Africa and the Middle East.
Policy Knowledge
Expertise in cultural policy, sports governance, and creative industry development.
Strategic Networks
Extensive networks spanning government, cultural institutions, sports organizations, and creative industries.
Integrated Approach
Holistic approach that integrates policy, capacity building, and stakeholder engagement.
Unlock the Potential of Arts, Sports & Culture
Partner with PAC to develop and implement strategies that promote cultural expression, support creative industries, and leverage sports for development.