About Us
Public Affairs Collective is dedicated to advancing the practice of public affairs across Africa and the Middle East, fostering a dynamic and ethically driven sector that influences policy, strengthens governance, and enhances advocacy.
Our Mission and Vision
Mission
Public Affairs Collective is dedicated to advancing the practice of public affairs across Africa and the Middle East, fostering a dynamic and ethically driven sector that influences policy, strengthens governance, and enhances advocacy. The organization is committed to equipping policymakers, corporate leaders, and civil society actors with the knowledge, networks, and strategic tools necessary to navigate complex policy environments and drive meaningful change.
Vision
The vision is to establish a premier Pan-African and MENA platform for public affairs excellence, shaping governance frameworks, regulatory policies, and advocacy landscapes through thought leadership, strategic convenings, and high-impact collaborations. By harnessing the collective intelligence of the region's brightest minds and institutions, PAC aims to create a more transparent, accountable, and sustainable policy ecosystem.
Our Approach
Public Affairs Collective serves as a central hub for public affairs innovation, bridging the gap between policy, business, and advocacy through four key pillars.
Thought Leadership and Knowledge Advancement
PAC produces in-depth research, policy briefings, and reports that shape legislative and regulatory landscapes across Africa and the Middle East. These insights inform decision-makers, business leaders, and advocacy professionals seeking to influence policy with precision and foresight.
Strategic Advocacy and Influence
The organization develops and executes advocacy strategies that engage policymakers, corporate stakeholders, and civil society to drive inclusive and sustainable policy reforms. Through its extensive network, PAC facilitates ethical and impactful lobbying efforts that connect the public and private sectors.
Public Engagement and Multi-Stakeholder Collaboration
Through summits, leadership forums, and strategic convenings, PAC fosters dialogue, cross- sector collaboration, and consensus-building. The organization ensures that governance conversations remain inclusive, proactive, and globally competitive.
Executive Education and Capacity Building
PAC provides training, executive education, and professional development programs for public affairs professionals, policymakers, and advocacy leaders. By investing in leadership development and ethical advocacy, PAC is cultivating the next generation of public affairs pioneers shaping the region's future.
Leadership and Advisory Board
Executive Leadership
Muthoni Njoroge
Founding Executive Director
Muthoni Njoroge serves as the founding Executive Director of PAC, bringing a distinguished record in policy advocacy, strategic engagement, and governance innovation. With expertise in public affairs and regulatory strategy, she leads the organization's mission to position Africa and the Middle East as global pioneers in ethical public affairs practices.
Partners and Collaborations
PAC is built on strategic alliances with institutions that share its vision for governance excellence and policy leadership. Through partnerships, the organization ensures that public affairs in Africa and the Middle East remain evidence-based, forward-thinking, and globally competitive.
Engagement with Key Stakeholders
Governments and multilateral institutions to influence progressive governance, regulatory modernization, and economic diplomacy.
Corporate leaders and industry associations to enhance responsible business advocacy and corporate-government relations.
Civil society and advocacy organizations to ensure governance remains inclusive, transparent, and accountable.
Academic and research institutions to drive policy innovation through research, thought leadership, and executive training.
Regional and continental networks to foster unified, homegrown governance solutions across Africa and the Middle East.
Through these partnerships, PAC continues to strengthen governance systems, influence policy reforms, and enhance the role of public affairs in shaping sustainable economic and social progress.
Be part of the future of public affairs in Africa and the Middle East
Explore opportunities to collaborate and engage with PAC.