Advocacy, Public Affairs, and Civic Engagement
Public Affairs Collective is a recognized leader in shaping policy and governance across Africa and the Middle East through strategic advocacy, public affairs campaigns, and civic engagement.
By working closely with governments, corporate leaders, and civil society organizations, PAC fosters meaningful participation, strengthens grassroots movements, and leverages digital platforms to drive impactful and lasting policy change.
Our Approach
PAC's work in advocacy, public affairs, and civic engagement is designed to deliver a comprehensive and strategic approach to policymaking, governance, and citizen participation. By combining expert policy influence, corporate-government relations, and community-led initiatives, PAC ensures that advocacy efforts are data-driven, inclusive, and aligned with long- term development objectives.
Strategic Advocacy and Policy Influence
PAC engages with policymakers, regulatory bodies, and international institutions to influence legislative and policy reforms that promote inclusive governance, economic growth, and sustainable development. Through evidence-based advocacy, we ensure that policy frameworks reflect the needs of businesses, communities, and emerging economies.
- Development of research-backed policy recommendations to shape national and regional governance frameworks
- Multi-stakeholder consultation and coalition building to drive collaborative action on critical policy issues
- Regulatory impact assessment and legislative review to evaluate the effects of policy shifts on industries and communities

Public Affairs and Corporate-Government Relations
PAC develops tailored engagement frameworks that enable corporations, industry associations, and trade bodies to build strong, transparent, and mutually beneficial relationships with governments and regulatory institutions.
- Facilitation of strategic dialogue between businesses and policymakers to foster an enabling regulatory environment
- Executive briefings and high-level policy roundtables that provide insights into evolving governance landscapes
- Reputation and crisis management strategies to help organizations navigate regulatory uncertainties and safeguard their public standing

Civic Engagement and Participatory Governance
PAC is committed to enhancing citizen participation in governance by fostering an informed and engaged public. Through community-led advocacy, civic education, and technology-driven engagement, we enable citizens to play an active role in policymaking.
- Public participation initiatives and policy literacy programs to empower communities with knowledge of their governance rights and responsibilities
- Digital platforms and civic technology tools that amplify public engagement in policy discussions
- Electoral governance support through election monitoring, democratic strengthening, and voter education initiatives

Grassroots Movements and Community-Led Advocacy
PAC provides grassroots organizations and advocacy groups with the tools, strategies, and institutional support necessary to influence meaningful policy change at local, national, and regional levels.
- Capacity-building programs that train civil society organizations in strategic advocacy, policy influence, and stakeholder engagement
- Support for community-led campaigns that address governance challenges and drive systemic policy reform
- Transparency and accountability programs, including participatory budgeting and local governance initiatives that ensure equitable resource allocation

Digital Advocacy and Strategic Communication
In an increasingly digital world, PAC leverages online platforms, data-driven campaigns, and digital storytelling to enhance advocacy efforts and reach broader audiences.
- Development of targeted social media advocacy and public awareness campaigns to drive issue-based engagement
- Implementation of misinformation and fact-checking initiatives to combat disinformation and promote reliable governance discourse
- Integrated multi-channel communication strategies that combine traditional media, digital tools, and stakeholder engagement for maximum advocacy impact

Why Work with PAC?
Experienced Team
A team of highly experienced policy specialists, public affairs strategists, and governance professionals with extensive expertise in legislative and regulatory processes.
Regional Presence
A regional presence that spans Africa and the Middle East, ensuring advocacy efforts are reflective of diverse perspectives and regional priorities.
Data-Driven Approach
A data-driven and evidence-based approach that maximizes impact through rigorous research, stakeholder insights, and digital analytics.
Ethical Commitment
A commitment to transparency, accountability, and ethical public affairs engagement that ensures responsible and results-oriented advocacy.
Partner with PAC to Shape Policy and Strengthen Advocacy
Across Africa and the Middle East